Key Concept::
Strategic analysis: business’s purpose, in terms of its stated mission, objectives and critical success factors- weaknesses in its strategic management systems- sustainable development issues- global macroeconomic forces- international trade and financial systems- government policies- industry developments- cultural environment- stakeholder impact- current markets- markets for finance, labor and other resources- business’s current markets and competitive strategy- impact on the strategy of the business- current financial resources- the governance and management structures.
Strategic choice: strategy formulation as part of the strategic management process- alternative strategies available to a business- the face of changing consumer demand- analyze financial and other data- maximize competitive advantage- stakeholder risk preferences and ethical stance- business’s current position from a financial perspective.
Implementation of strategy: business’s overall strategy and its functional Strategies- business plan- assess an entity’s business plan- advantages and disadvantages of alternative business structures- different types of organizational structure- developing a specific business- business’s strategic objectives- create competitive advantage- key stages in a change management project- planning and implementation of a change project.




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